The Switch
Role: Creative Ideation & Executive Producer
Asked to develop a YouTube concept that would appeal to established business owners seeking a better commerce platform, we created a testimonial series called “The Switch.” The series leveraged the power of social proof and featured real merchants in Shopify’s key markets: North America, the UK, France, Germany, and Japan.
Global casting and production oversight were managed in-house, with the final output exceeding Shopify’s performance goals and becoming one of its highest-performing concepts of the year.
Additional Credits
Shopify Creative
Production Partners: Yummy Colours (NYC/Copenhagen), Chello (Sydney), Futuristic Films (Denver), Sick Framez (London), Offshoot (Berlin)